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APA hosts its first Webinar Wednesday! Sign up today!

February 6, 2013 | The APA is pleased to be hosting its first webinar on February 13th, 2013 (1:00pm ADT)! The session will be facilitated by Lyle Wetsch (Associate Professor of Marketing at Memorial University) who wowed APA members during a presentation in St. John's, NL last June.

Session description

Title: "Social Media: It is essential for your organization, but what is important and how do you get started?" The world has gone social & digital ... Facebook now has over 1 billion users, Google+ has just become the 2nd largest social media channel, over 50% of users ONLY read their email messages from their mobile phone and over 40% ONLY browse the Internet from their mobile device. What does this mean for you? Communication and connecting with members, customers, employees and volunteers is taking place through digital and social media channels. But, very few organizations are taking advantage of the potential power and benefit that digital and social media tools can provide.

This webinar will provide a brief introduction to the current digital and social media environment, show you some examples of the potential applications of these channels, and provide some direction on where you should begin (or what you need to update) your digital and social media journey. There will be time for Q&A at the end of the presentation.


Registration is now closed.

About the Facilitator

Lyle Wetsch is an Associate Professor of Marketing at Memorial University of Newfoundland. He has been teaching, researching, and consulting on digital and social media since 1998. He is the designer and facilitator of the Digital Marketing Program at the Gardiner Centre (www.DigitalMarketingProgram.ca) and has received several global recognitions for his work on digital and social media.

If you have questions, please contact Jennifer Gillis (Jennifer@atlanticpresenters.ca).

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