About APA: Latest News

APA hosts its first Webinar Wednesday! Sign up today!

February 6, 2013 | The APA is pleased to be hosting its first webinar on February 13th, 2013 (1:00pm ADT)! The session will be facilitated by Lyle Wetsch (Associate Professor of Marketing at Memorial University) who wowed APA members during a presentation in St. John's, NL last June.

Session description

Title: "Social Media: It is essential for your organization, but what is important and how do you get started?" The world has gone social & digital ... Facebook now has over 1 billion users, Google+ has just become the 2nd largest social media channel, over 50% of users ONLY read their email messages from their mobile phone and over 40% ONLY browse the Internet from their mobile device. What does this mean for you? Communication and connecting with members, customers, employees and volunteers is taking place through digital and social media channels. But, very few organizations are taking advantage of the potential power and benefit that digital and social media tools can provide.

This webinar will provide a brief introduction to the current digital and social media environment, show you some examples of the potential applications of these channels, and provide some direction on where you should begin (or what you need to update) your digital and social media journey. There will be time for Q&A at the end of the presentation.


Registration is now closed.

About the Facilitator

Lyle Wetsch is an Associate Professor of Marketing at Memorial University of Newfoundland. He has been teaching, researching, and consulting on digital and social media since 1998. He is the designer and facilitator of the Digital Marketing Program at the Gardiner Centre (www.DigitalMarketingProgram.ca) and has received several global recognitions for his work on digital and social media.

If you have questions, please contact Jennifer Gillis (Jennifer@atlanticpresenters.ca).

View articles from:  


Job Opportunity - Imperial Theatre, NB

The Imperial Theatre is seeking a new Executive Director, applications for this position will be accepted until March 10, 2017 (more)

ECMA Songwriters Tour Kicks off Tomorrow in Windsor, Nova Scotia

Tour features East Coast songwriters Mike Biggar (NB), Jordan Musycsyn (CB), Jon Pike of Everglow (NL), Ian Sherwood (NS) and Andrew Waite (PE) (more)

January eNews

APA Festival conference - Shiftchange, PEI workshop, ECMA Songwriters Tour, Webinar Series, Workshops in NL (more)

Chester Playhouse seeks General Manager

Deadline January 25th, 2017 (more)

December eNews & Season's Greetings!

Workshop in PEI, APA Festival conference - Shiftchange, ECMA Songwriters Tour, Webinar Series, Workshops in NL (more)

Job Opportunity - King's Theatre, NS

King's Theatre seeks General Manager, deadline January 20th (more)

Support fellow APA member Carlton Munroe - Benefit Jan 14th

Seeking donations, including silent auction, for January 2017 benefit (more)

November eNews

Workshop in PEI, APA Festival conference, December block booking meeting, Webinar Series launch, Workshops in NL (more)

APA's Block Booking Meeting - One of Our Biggest to Date

With almost 40 participants expected from over 25 member organizations, this will be one of our largest booking meetings in recent years! (more)

ShiftChange Registration Now Open!

We hope to see you February 23rd – 25th 2017 in Halifax, Nova Scotia for three days of festival focussed programming and networking and more! (more)

January 2017 »