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CAPACOA and APA present the Value of Presenting Tour - Professional Development Workshops

February 18, 2014 | CAPACOA and the APA are partnering to bring the Value of Presenting study to Atlantic Canada! The study is the culmination of two years of intensive action research, including sessions at Contact East 2011 and 2012. The sessions will be led by the study's lead investigator, Inga Petri (Strategic Moves).

The APA and CAPACOA gratefully acknowledges the support of the Department of Canadian Heritage.

Professional Development Workshops Tour itinerary:

St. Johnís, NL, LSPU Hall, Second Space - March 2nd, 9:00am - 4:00pm. RSVP HERE! Deadline Feb 26th.

Halifax, NS, Atlantica Hotel - March 8th, 9:00am - 4:00pm. RSVP HERE! Deadline Mar 3rd.

Non APA members can attend the workshops for a fee of $50, which includes lunch.

"Audience development: A roadmap to engaged audiences and vibrant communities"

The Value of Presenting study, commissioned by CAPACOA and the presenting networks, offers a powerful narrative focused on evolving vibrant communities fueled by the performing arts and its community-engaged partnerships. Inga has been applying the study findings to help performing arts organizations develop and implement practical, hands-on approaches to solving their most pressing concerns. In this session, Inga will guide participants through presentation, conversation and practical exercises toward their own roadmap of effective audience development practices.

Much of the conversation in audience development revolves around understanding motivators and barriers to attendance. Presenters have embraced the concept of audience engagement to offer important entry points to artistic experiences. More recently, presenters have turned to understanding the need to shape the customer experience from beginning to end. In this workshop, we will explore what you can do so your audiences and your community truly care about you; and what you can do to show that you love your audience back.

The morning session will briefly share key study findings and focus on an interactive discussion of implications for: marketing and messaging Ė breaking down the process in 5 easy steps; understanding the dynamics of the purchase decision making; how to lead audiences to new artistic experiences and a redefinition of markets; honing your sales and your marketing mind sets

The afternoon session will focus on the practical implications of lessons learned on building vibrant communities through the performing arts; authentic relationships and building a cohesive reputation; building resilient organizations through audience engagement and the role of community-engaged partnerships

Throughout the day, participants will collaborate to weave together these data-driven insights with their own stories to draw a new canvas for local and collective action. Participants will develop their own roadmap to engaged audiences and vibrant communities. All participants will receive a handout package that includes an easily customizable marketing strategy and communications planning templates.

Other outcomes of this professional development day include; learn how you can use the Value of Presenting study within your own organization, with your audience and in your community; tell a compelling story about the importance of performing arts presenting in your community and be better prepared to adapt to and lead change.

Contact Jennifer Gillis, Membership Services Coordinator, for more information.

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