About APA: Latest News

APA heading to NL for arts data and management workshop

April 25, 2014 | What: "Making better decisions: How to turn arts data into action"

When: Thursday, June 5th - Friday, June 6th, 2014

Where: St. John's, NL, Masonic Temple (6 Cathedral Street)

Who this PD session is for: Arts researchers, marketers, communicators, artistic programmers and decision-makers working or volunteering in arts and cultural organizations including the performing arts (music, theatre, dance, storytelling, etc.), festivals, film, museums, heritage and other events.

Session description: Facilitated by Inga Petri, seminar participants will learn and re-enforce arts research and data analysis skills that are crucial to sound decision-making in arts organizations.

A hands-on, practical, learn-by-doing seminar, participants will be guided through typical arts research projects in order to understand 1) The building blocks of an effective and efficient research process 2) When and how to use surveys, focus groups and customer data analysis to aid better decision-making 3) How to use secondary sources of information, e.g. Statistics Canada, Hill Strategies to help understand your local context 4) Who to ask and how to recruit research participants 5) How to avoid common pitfalls in questionnaire design, from using effective rating scales to collecting useful demographic information 6) Tips and tricks for customer data analysis 7) Effective presentation of research findings and recommendations for action 8) How to turn research data into actionable insight 9) Privacy and ethical considerations in marketing research

Using real world scenarios, participants will better understand how they and their organizations can use research and data analysis in decision-making, from season planning to developing effective marketing campaigns, from pricing strategies to patron satisfaction.

Inga will demonstrate how to set up a professional online survey and how to field it for web and mobile device respondents.

Handouts include: 1) sample questionnaire design to measure patron engagement and satisfaction 2) step-by-step research design methodology 3) sample tables 4) workshop slides

RSVP today!

Click HERE to RSVP. Deadline Friday, May 30th. Please note, non APA members can attend for a fee of $50.

Please contact Jennifer (jennifer@atlanticpresenters.ca) with questions.


June 5th, 1:00pm to 5:00pm

Location: St. John's, NL, Masonic Temple (6 Cathedral Street)

1:00pm - Workshop begins

3:00pm - BREAK

3:20pm - Workshop resumes

5:00pm - End of day 1

June 6th, 9:00am to 5:00pm

9:00am - Welcome, recap and questions from day 1

10:20am - Break

10:40am - Workshop resumes

12:00pm - Lunch (provided by the APA)

1:00pm - Workshop resumes

3:00pm - Break

3:20pm - Workshop resumes

5:00pm - Workshop ends

View articles from:  


Submissions Now Open for Petapan: First Light Showcase 2019

Petapan: First Light is a bi-annual symposium that celebrates the diversity, strength, and excellence of Indigenous arts practice in Atlantic Canada, and addresses the unique challenges facing Atlantic Canadian Indigenous artists and arts practitioners in terms of the creation, dissemination, and promotion of work. The symposium will take place in St. John's, Newfoundland & Labrador June 13-16, 2019. (more)

APA New Brunswick Road Trip

In order to get a clear picture of our member's needs & see first hand the amazing work each of them is doing we are hitting the road during 2018-2019. (more)

APA Travel Subsidy Forms now Available for Block Booking Meeting

APAís annual Block Booking Meeting is an important event that provides opportunities for networking, programming, professional development and information sharing. (more)

Register Today for APA's Annual Block Booking Meeting

​The Atlantica, in Halifax, NS, will be our host for two-days of jam-packed networking and pitching from your colleagues at our annual Block Booking Meeting taking place December 3-4, 2018.​ (more)

Contact East 2018 is a Wrap and Charlottetown, PEI named as host for 2019

Contact East wrapped up last week in St. Johnís, NL and saw over 250 arts professionals perform showcases, attend professional development workshops and conduct business over the four-day conference. (more)

Atlantic Presenters Association takes delegation to New Directions Showcase in Worcester, UK

The Atlantic Presenters Association (APA), with support from Canadian Heritage, is thrilled to lead a delegation of six of its members to Worcester, UK to attend the National Rural Touring Forumís (NRTF) New Directions Showcase Conference taking place from June 26-28, 2018. (more)

Artists Announced for Contact East 2018

Atlantic Presenters Association shares full list of performing & pitching artists for 2018 event in St. Johnís, NL. (more)

APA is Hiring

Atlantic Presenters Association (APA) is hiring a summer student through Service Canadaís Summer Jobs Program (CSJP)! This position will be based out of Charlottetown. (more)

APA Hiring A Summer Student

The Atlantic Presenters Association (APA) is hiring a summer student through Service Canadaís Summer Jobs Program (CSJP)! This position will be based out of Charlottetown. (more)

CHANCE TO WIN! Register Now for APA's Spring Intensive

Register for the Spring Intensive and book your accommodations by May 4th for a chance to win 1 FREE Contact East 2018 delegate pass! (more)

October 2018 »