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Arts data brought to life during St. John's workshop

June 23, 2014 | On June 5th-6th, 17 organizations from the NL arts community gathered for "Making better decisions: How to turn arts data into action" with Inga Petri (Strategic Moves) and lead researcher of the Value of Presenting study. The workshop was a hub for networking with highlights including a live survey demonstration and tips on how to launch data from the board room to the community through programming and marketing.

The following individuals participated:

Aiden Flynn, Manager, Arts and Culture Centre

Alison Dyer, Executive Director, Writers' Alliance of NL

Bill Sharpe, Event Manager, Wreckhouse Jazz and Blues Festival

Cris Carter, Marketing Chair, Winterset in Summer

Delf Hohmann, Director, Cape St. Mary's Performance Series

Eilish Brearty, Communications and Education Coordinator, St. John's International Women's Film Festival

Erin McArthur, Event Manager, St. John's Storytelling Festival

Erin Barnhardt, Membership and Outreach Development Manager, CAPACOA

Katie Jackson, Marketing and Promotions Specialist, Arts and Culture Centre

Ken Murphy, Program Manager, Newfoundland and Labrador Arts Council

Lisa Clarke, Administrator, New World Theatre Project

Mary Beth Waldram, Concert & Facilities Coordinator, Memorial University

Mavis Penney, Board member, Eastern Labrador Arts Alliance

Richard Stoker, Board member, DanceNL

Signe Scharwey, Board member, Winterset in Summer

Suzanne Mullett, General Manager, Resource Centre for the Arts

Théa Morash, Arts and Cultural Development Coordinator, City of St. John's

Check out our Tweets!

Our twitter feed was alive throughout the workshop with some excellent insights and enthusiasm shown by the workshop participants. Click here to read the “Storify” version of our workshop!


“I have never come out of a workshop and been excited to put what I learned to use!” Mary Beth Waldram, Music at Memorial

“This workshops has helped us learn how to talk to our customers and to know the difference between marketing and research. There were some distinct differences that are governed by law and it was really great to be shown the difference.” Katie Jackson, St. John’s Arts and Culture Centre

“I hope to be able to use this information to encourage regional organizations to collect and use data in their planning.” Katherine Lockhart, Creative Gros Morne

“A real lesson on how data must be truly analysed often to get to the real truth. Useful information on the process of research and data gathering.” Ken Murphy, Newfoundland and Labrador Arts Council

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